Last year, while Kari and I were still attending BYU, we went to a presentation that one of her Communications Profs put on. He was the head of the church’s advertising campaign. The new campaign was amazing. The media promotions were very direct, stylish, and appealing to the target audience (obviously the whole world =) j/k). They had already completed tons of research and started test marketing in certain cities. I left excited to see it move forth. A lot of the campaign can be seen by visiting Mormon.org
Well today, I was visiting a website to brush up on my web design skills and low and behold…
When you click on it, it brings you to Mormon.org and you can request a free copy of The Book of Mormon.
Took me by surprise! Here is the web address http://www.w3schools.com/tags/tryit.asp?filename=tryhtml_style
I do have to say I love what the church is doing with their new designs. Especially websites. Have you seen their most recent website design?
Read about it here:
http://northtemple.com/2009/05/18/mormon-channel